Alphabet, Inc.

Alphabet, Inc. is a Humankind 100 company whose ranking is based on its Humankind Value, a proprietary metric that provides an estimate of the overall dollar amount a company creates for investors, consumers, employees, and society at large.

Alphabet is best known for being the parent company of Google, a giant in internet services and technology. Google’s products outside of internet search include Android devices and operating systems, the web browser Chrome, and the navigation service Google Maps. Other subsidiaries include the video-sharing platform YouTube, the ad-management company DoubleClick, the navigation provider Waze, and the fitness device producer Fitbit, among others.

Ticker: GOOGL

Humankind Value: $2.4 T

Revenue: $180.8 B

Market Cap: $1.5 T

(All values are in US Dollars, where M=Million, B=Billion, T=Trillion.)

The modern technology sector includes companies that provide free services that users find valuable. When was the last time you paid for an internet search? Have you ever used otherwise idle time waiting in line to return an email? In our current world, access to internet search, maps, messaging, and digital media add value to people’s lives beyond company profits. Alphabet, Inc. has earned a spot in our top 100 because of its positive impact on Internet Search ($1.6 T), Email ($607.4 B), and Maps ($142.2 B). It is our top company in all three categories. However, there is room for improvement with respect to Consumer Data Harvesting (-$50.7 B) and Internet Addiction (-$4.7 B). Alphabet’s Humankind Value from Internet Search, Email, Maps, Data Harvesting, and Internet Addiction can be attributed to its direct business activities.

How the Humankind Value Methodology Drives the Rankings

We take a quantitative, data-driven approach to estimating the economic impact that companies have on investors, customers, employees, and society at large, rolling social responsibility into a single dollar value that we use to represent what a company is contributing to humanity. As far as we can tell, we're the first ones doing it this way.

How Methodology Drives the Rankings